Work that gives us the feels

For over 20 years Latino Footprint Research had earned the trust and respect of peers and clients with a suite of pioneering marketing research techniques. With a growing team of professionals and an expanding roster of clients across the Americas, it was time to evolve their niche brand to reflect the rich diversity of audience and industry expertise they offer. Rebranding. to MultiCultural Latino Footprint, was an easy transition as MCLF also stands for its founders initials.

OneMe is a true hero product. In a world where access to personal records feels anything but personal, we built a brand that exists to empower everyday people to take control of their health data. OneMe.app isn’t just another health tech solution it’s a powerfully simple and accessible tool that gives people the power, security, and transparency of having all their data simply and securely where it belongs: in their hands.

Tripadvisor business partners struggled to understand and engage with their travel data solutions, which hindered paid subscription growth. Our task was clear: First we articulated a crisp and compelling value proposition "A world of experience to help your business thrive." Then transformed the experience from a passive product discovery journey to a dynamic, consultative hub where partners could easily discover and leverage Tripadvisor's expertise.

To drive awareness and registrations for Call for Code 2021, we designed a scalable influencer pilot program focused on Clean Water Access, Food Scarcity, and Sustainable Production Practices. By engaging key sustainability influencers, aligning storytelling with climate action, and crafting a unifying rally cry—"Line by line, layer by layer, together we can build a better world"—we empowered developers with the right guidance to create impactful solutions. The program successfully drove participation beyond expectations, proving that technology, collaboration, and expert insight can spark real change.

A deeply rewarding campaign that not only improved products but also restored a sense of trust between IBM and its customers. This highly personalized experience included a customer advocacy manifesto, direct outreach, a launch video and dedicated feedback portal, made it clear that feedback isn’t just collected, it’s acted upon. Naturally, NPS scores rose and products evolved. We turned skepticism into engagement proving that when people are heard, real change follows.

This award-winning campaign was the result of an international employee and stakeholder research used to inform and validate onsemi’s new value proposition. It’s success is rooted in a true collaboration between brand and a multidisciplinary team of partners where insights from research, creative vision, and strategic business objectives converged. This Iterative approach ensured the campaign's authenticity and resonating power, ultimately driving both recruitment and business growth.

"Today's Architects" multi-year campaign has successfully countered mainframe skepticism amidst emerging technologies like AI and quantum computing. By showcasing real-life stories of individuals empowered by IBM Z, the campaign demonstrated the technology's vital role in secure, stable AI deployments and hybrid cloud environments. "Today's Architects" has driven consistent growth, including a 20%+ year-over-year increase in IBM Z Day Conference registrations, contributing to IBM's overall revenue growth.