Introducing OneMe Brand – Putting Health Data Back in Your Hands

The Ask

Assess market opportunity for OneMe.app, a patient-centric health data management solution, and develop its brand identity, positioning, value proposition, and launch campaign.

The Insight

The market is crowded with provider-led solutions, many claiming “easy access” while still prioritizing institutional control over patient empowerment. While security and AI are often mentioned, true ownership and transparency remain lacking. Consumers are increasingly aware of how their data is tracked and used. They want tools that let them opt-in or out, access, define, and authorize their data-sharing without complexity.

The Opportunity

OneMe.app could break through by offering a genuinely people-first solution, giving users full control over their health data—securely, seamlessly, and on their terms.

The Approach

We positioned OneMe.app as the first truly patient-centric health data manager—built for people, not providers. The brand messaging highlighted:

The Approach

We positioned OneMe.app as the first truly patient-centric health data manager—built for people, not providers. The brand messaging highlighted:

• • Transparency—Unmasking industry deception and putting patients in control.
  • Simplicity—All health data in one place, accessible anytime.
  • Ease & Security—A frictionless way to manage, share, and protect personal records.

The Impact

• • Created a compelling brand identity and positioning that differentiated OneMe.app.
  • Developed a launch campaign that resonated with privacy-conscious consumers.
  • Positioned OneMe.app for growth in an evolving digital health landscape.