Call for Code Climate Challenge

During my time at Somnio I had the pleasure of leading the strategic and creative development of this powerful campaign for to drive engagement for Call for Codes Global Challenge.

The Ask

Build a scalable influencer pilot program to drive awareness and registrations, ensuring developers had the right guidance to create impactful solutions for: Clean Water Access, Food Scarcity & Sustainable Production Practices.

The Insight

Developers are masters of problem-solving, but to solve humanity’s greatest challenges, they need expert perspectives to ensure they’re tackling the right problems. Whether it’s optimizing water purification, addressing food distribution inefficiencies, or designing sustainable supply chains, collaboration with field experts is essential.

The Approach

A three-pronged approach

1. We identified key micro and macro influencers in the sustainability space to authentically engage developers.
2. Then we mapped fertile content paths to align influencer storytelling with Call for Code’s climate focus.
3. Crafted a unified rally cry to inspire action: Line by line, layer by layer, together we can build a better world.A simple yet powerful message and playbook.

Plot-twist

The program launched at the height of the pandemic, preventing in-person collaboration and making it difficult to ensure cohesive, high-quality content development across influencer networks.

The Solution

We equipped influencers with an adaptable content kit that made it easy for them to customize assets to connect with their audiences, reinforcing the idea that technology can empower individual action and collaboration for collective impact.

The Impact

By blending developer ingenuity with expert insight and leveraging authentic voices in the space, Call for Code 2021 proved that line by line, layer by layer, technology can help build a better world. The initiative drove significant developer participation in the challenge, exceeding awareness and registration goals. We expanded engagement across sustainability and tech communities. Created a scalable framework for future influencer-driven advocacy efforts.

Illustration titled "The three global causes" featuring three scenes: a green landscape with community gardens and urban buildings, a blue scene with water conservation elements, and a purple industrial area with renewable energy symbols. Text captio
Illustration promoting urban gardening with buildings and fields, text says 'Your code can feed a community.' Call for Code initiative, encouraging developer involvement.'
Portrait of a woman with glasses and a patterned shirt next to a graphic of a hand holding a stylized building. Text reads "Lakshyana K.C., Engineer," with "Call for Code" logo at the bottom. Urban design elements are in the background.
Portrait of a data science hackathon winner with a smartphone displaying a graph. Background includes stylized trees and text: 'Albert Um, Data Science Hackathon Winner, Call for Code.'"
Medium article on emissions tracking impacting consumer choices, with an illustration of a woman and city, sections of text, and suggested articles with placeholder images and text.
Collage of diverse individuals participating in Call for Code initiative, featuring text like "Lori Garver Visualizing Climate Change" and "Albert Um Wildfire Prediction Pioneer." Background includes climate and technology-themed graphics.